NUDGE | Small Strategic Changes. Big Results.

For independent electronic component distributors and brokers

The RFQs you could have won, and the parts you should have bought, are sitting in last month's inbox.

Requests arrive by the hundreds a day, from NetComponents, Brokerforum, IC Source and the sales inbox. The inbox sees the request. The ERP sees the quote. Nothing sees both, so nobody knows which winnable requests went unquoted or which parts the market keeps asking for. A free audit from one month of your own requests puts a dollar figure on each.
  • One month in, by export or by forwarding the notification emails
  • Two numbers out: winnable requests never quoted, parts never stocked
  • Nothing installed, nothing replaced, five audits a month
Request the free auditRun the numbers first

Why nobody reports it

A buyer sends one RFQ to twenty distributors. The first credible quote wins. The ones that never answered do not show up in any win-loss report, because no quote was ever built.

Vendor studies of distribution quoting put the share of inbound RFQs that never get a quote at 30 to 40 percent, and the operations that measured it were surprised every time. The reason is structural. A request that nobody opened leaves no record in the quoting tool, so the tool reports a healthy win rate on a stream it never saw in full.

Not every unanswered request is worth answering. Broker to broker fishing and price shopping are not. The audit counts only the winnable ones: parts in stock or sourceable, end buyers, repeat askers. Then it reads the same stream the other way, for the parts asked for again and again that the firm never bought. That second list is a buy list, and it comes from data that was already in the inbox.

SystemWhat it can seeWhat it cannot see, by design
Quoting tool or ERPThe quotes it built, their status, the stock and cost behind each line.Requests that never became a quote. A buyer who asked twelve times and never heard back. Which shelf stock those requests were for.
Marketplace inboxEvery RFQ that arrived, with the part, quantity and buyer.Which ones a salesperson opened, which were quoted, which were won. It is a mailbox, so it keeps nothing after the reply.
The auditThe full request stream next to the quote log: answered, unanswered, repeat buyers, parts in stock that nobody quoted, and the gross profit attached.Nothing it was not given. It reads one month of exports and reports what is in them.

Calculator

The two numbers, from figures you already know.

Winnable requests never quoted, valued at half your win rate because a late quote wins less often. And the parts the market keeps asking for that you do not stock. Nothing typed here leaves the page.

Marketplaces, the sales inbox, the website form.

Leave the starting point if nobody has measured it. The audit finds the real one.

In stock or sourceable, from an end buyer, or a repeat asker. Broker to broker fishing does not count.

Best guess. The audit counts them from the stream.

Winnable and never quoted

320

requests a month, out of 800 unanswered

Recovered gross profit

$144K

a year, valued at 50% of your win rate because late quotes win less

The buy list

$38K

a year from stocking the parts the market keeps asking for, at 20 requests a part

Each extra point answered

$18K

a year, per 1% of the whole stream, at your win rate

Starting points, not your numbers: 2,000 requests a month, 60% quoted, 40% of the rest winnable, 15% win rate, $500 gross profit per win, 25 repeat parts not stocked. The audit replaces every one of these with a figure from your own month.

How the audit works

Three steps, a few days, one figure.

  1. 01

    Get Justin one month, either way

    Export the RFQ history from each marketplace and the sales inbox plus the quote log from the ERP. Or set a rule that forwards the marketplace notification emails and the sales inbox for 30 days and measure the month ahead instead. A one page mutual NDA comes first.

  2. 02

    The stream gets matched to the quotes

    Every request is lined up against the quotes that went out. What is left is the unanswered share, by day, by salesperson, by part, and by buyer.

  3. 03

    You get the figure and the five decisions

    A short report with two numbers: the gross profit in winnable requests that were never quoted, and the parts asked for five or more times that were never stocked. Plus the five changes that would recover the most. No cost, no obligation to go further.

Free audit, five a month

Request the missed RFQ audit.

Two numbers from one month of your requests, in about a week.
Justin Beegel, Founder, NUDGE

NUDGE is a one person practice run by Justin Beegel. He reads every export himself and replies within one business day. He built the request stream analysis for a parts distributor whose marketplace requests outran its sales inbox, and the same method applies to any distributor quoting from a marketplace feed.

Where requests arrive
15 minute call first

Five audits a month. One page mutual NDA before any file moves. Buyer names can be stripped first. Files deleted once the report is delivered.

Questions distributors ask first

Is the audit really free?
Yes. It is the first step NUDGE uses with every distributor, because the figure it produces decides what, if anything, is worth building next. Some audits end with the report and a thank you. Some turn into a build. The report is yours either way.
What if exporting from the marketplaces is a hassle?
Forward instead. A mailbox rule that copies the NetComponents, Brokerforum or IC Source notification emails and the shared sales inbox to a NUDGE address for 30 days gives the audit everything it needs, already structured, and it measures the month ahead rather than the month behind. Ten minutes to set up, nothing to export.
What does the export need to contain?
Dates, part numbers, quantities and buyer company for each request, and the same for each quote sent. Names and contact details can be removed first. Most distributors already have these as marketplace downloads and a report from the quoting tool.
What happens to the data?
It is used for the audit and deleted after the report is delivered, unless the distributor asks to keep going. It is never shared, and the report never names buyers outside the distributor that sent them.
What gets built if the number is big?
A screen that shows the day's unanswered requests next to the stock that could fill them, with a dollar figure on each, sitting beside the quoting tool the team already uses. Nothing is replaced. The quoting tool keeps building quotes; the screen tells the team which ones to build first.
Is this for brokers, distributors or both?
Both. The pattern needs inbound requests in volume, a quoting tool that only tracks what it built, and real gross profit per won quote. Independent distributors and brokers selling through NetComponents, Brokerforum, IC Source or a shared sales inbox have all three.
Request the free audit